Automotive Virtual Experiences
VR has established a strong foothold in certain verticals, one of which is automotive. Companies such as Jaguar and Audi have excelled in deploying useful VR experiences, which have benefited their brand.
The industry is predominantly using VR as a marketing tool and has proven to be an effective strategy. Jaguar said that it was helping them “sell an incredible amount of cars” after their joint effort with IBM at Wimbledon.
Audi wanted to use VR to drive interest in their existing range. In the video below you’ll see a demo which they used to wow guests at conferences around the world.
Experts suggest that up to 5% of all car sales could be made online by 2020 and VR will play a key role in making this a reality, virtual or otherwise. With some companies, such as Jaguar, using VR in direct messages (DM), we’re already seeing instances of people getting invested in a car they’ve never actually seen. This approach will, at a bare minimum, make a car salesmen’s job considerably easier when that customer visits the showroom.
In conclusion, the car industry is definitely benefiting from the introduction of VR. The ability to capture the user’s full attention is something no other medium can offer at the moment.
If you’d like to see some of the work we’ve done in this sector, check out our Range Rover interior customiser.