October 5, 2018
In
Awareness
By
Ben
Our own research and testing showed us a known fact in Virtual Reality development: a shared VR experience is much better when more users are simultaneously involved.
Using our NATS Virtual Lab as a base, we expanded the experience to support multiple VR users to view
September 24, 2018
In
Awareness, Retail
By
Ben
Here's some behind the scenes from the spinnaker project, and some shots from the Press Launch Evening!
September 24, 2018
In
Awareness
By
Ben
We're now in ownership of our first Oculus Go!
Oculus Go in many ways is the dawn of a new era in virtual reality. It’s a standalone device which means it’s finally cut the cord from the PC needed to run its older counterpart the Oculus
September 24, 2018
In
Awareness
By
Ben
Polymerse's VR application for the Spinnaker Tower - Altitude - was featured in this months issue (September 2018) of Business News!
From page 31 "Award winning VR studio Polymerse has built a detailed CGI model of the tower and surrounding skyline. The headset will whisk visitors
May 31, 2017
In
Media
By
Ben
This month Topshop customers had the opportunity to ride a giant water slide down Oxford Street and Guinness drinkers could enhance the taste of their beer by watching a video of specific shapes and colours.
How is this possible? Virtual Reality of course.
Virtual Reality is a powerful marketing tool because
February 13, 2017
In
Automotive
By
Corey
VR has managed to establish a strong foothold in certain verticals, one of which is automotive. Companies such as Jaguar and Audi have excelled in deploying useful VR experiences which have benefited their brand.