The brief was to create a VR experience that would wow visitors, engage with the whole family and be so compelling that the Spinnaker Tower could include it as a permanent core attraction.
We wanted to create an experience that was a natural extension to the tower’s core offering. The views from the top of the Spinnaker Tower are breathtaking and completely unique, our vision was to give visitors this view but from a new perspective.
Taking them from the comfort of the viewing deck we created an experience that allows the visitors to walk out onto one of the narrow Ribs running across the front of the tower, 100 meters up. For the thrill seekers, there are two mini -games in which they can compete with others from the same eye-watering height.
Gaining attention from national press and covering initial investment within the first 6 months. The operation board are now looking at a second larger VR experience and how they can replicate the success at their other locations.